Clik here to view.
4 Things Notre Dame Should Do about Manti Te’o’s Online Hoax
University of Notre Dame linebacker Manti Te’o certainly had a horrible end to 2012 and his New Year is shaping up to be no better. First his online sweetheart Lennay Kekua succumbs to cancer on Sept....
View ArticleClik here to view.
Facebook is Still Sexy Like the Electric Company
On CNN’s Reliable Sources Feb. 10th edition, HLN’s Digital Lifestyle Editor Mario Armstrong and PandoDaily’s Founder and Editor-in-Chief Sarah Lacy joined Howard Kurtz to discuss whether or not...
View ArticleClik here to view.
5 Ways to Transform Your Blog Post Into Endless Tweets
Click the presentation above to view the 41 examples below that form the heart of this post. You just finished a killer blog post. Reliving the process: first you had to pitch the idea to your...
View ArticleClik here to view.
Chocolates, Roses and Face Time
February’s hearts and chocolates encourage people to spend time together, if for one day. Use this festive spirit as a reminder in your professional life as well: make time for your clients. It’s easy...
View ArticleClik here to view.
Jesse Jackson’s Brilliant Apology
Last week, former congressman, Jesse Jackson Jr., was charged with conspiracy, making false statements, and mail and wire fraud. This is serious stuff, requiring a serious statement. Fortunately,...
View ArticleClik here to view.
What PR Agencies Must Do to Adjust to the Technology Convergence
Today, 82 percent of B2C companies are using social media to track and/or follow up with customers as opposed to 54 percent of B2B companies. Though it’s natural to expect these numbers to be a bit...
View ArticleClik here to view.
Message Development: Thinking Inside the Box
To start thinking about message development, consider the following questions: • Your friend wants to try a new Italian restaurant for dinner. You’re craving sushi. How do you convince her to pick up...
View ArticleClik here to view.
State of the Black Press
George Curry, Journalist, Keynote Speaker & Media Coach introduces panelists. Last Friday, I attended The State of the Black Press Luncheon and Rountable event in collaboration with Black Press...
View ArticleClik here to view.
Cutting through Cross-Border Communications Chaos
Conducting PR in another country can be daunting initially, but ultimately can be an eye-opening experience that opens up new communications possibilities and paves the way toward making inroads into a...
View ArticleClik here to view.
Free e-tools and apps for the busy PR professional
We’ve all had those exasperating moments at the office when we stomp and fume, “There’s got to be a better way of doing this!” That’s definitely the case when you’re a solo practitioner, or you’re a...
View ArticleClik here to view.
What Your Email Says About Your Brand
Digital branding starts in your inbox. It’s something you take for granted, something seemingly trivial, even mundane. When executed thoughtfully, however, it makes a splash. It says, “This guy is...
View ArticleClik here to view.
Why Do We Get Such Bad Press?
I was reading an article by Mickie Kennedy, founder of eReleases, the other day. He wonders why we PR pros are often reluctant to tackle our own industry’s bad ethical reputation. He speculates we...
View ArticleClik here to view.
Please Take The PR Pro Pledge With Me
Media relations. Sigh. For many PR people, it’s the core of what we do. For many others, it is but just one strategy out of many we use to get the job done. I am in the latter camp. I use it sparingly,...
View ArticleClik here to view.
See You on Stage!
At Ogilvy, we view entering the PRSA-NCC Thoth Awards as an annual opportunity to showcase work that exemplifies our creed: ideas and solutions that make a real impact in fresh, original, and...
View ArticleClik here to view.
3 Lessons That Every PR Pro can Learn from a Mentor
I received a desperate email from a friend looking for PR help with an event she is working on. I told her that I would help with no problem. Her response was, “You are always there for me.”...
View ArticleClik here to view.
Pitching Media in the Digital Age: Journalists from Huffington Post & USA...
Arin Greenwood of Huffington Post talks for a packed lunch crowd while Gwen Flanders of USA Today looks on. The Independent Public Relations Alliance held a packed house lunchtime program in April...
View ArticleClik here to view.
Five Elements of a Successful Focus Group
Scenario #1: Your client wants to get Spanish-speaking moms interested in a new product. You’re trying to decide how best to reach them – a brochure, a website or perhaps TV/radio ads. Scenario #2:...
View ArticleClik here to view.
Will you be the next PRSA-NCC Social Media Rock Star?
Did you know that 20 percent of our day is spent on social networks? I admit that first thing in the morning, I’m checking Facebook and Twitter for the latest news. We want to see, as well as share...
View ArticleClik here to view.
Okay, We’re All Busy. Is That Really a Good Excuse?
In my April 9, 2013 blog, I spoke of how Mickey Kennedy, founder of eReleases, commended the field for its embrace of codes of ethics. What I hope didn’t get lost in his message is that he also...
View ArticleClik here to view.
Brand relevance and the art of finding your sweet spot
“Relevance” is a word that D.C. marketing expert Bob London likes to use when talking to clients or giving branding advice to groups like the Independent Public Relations Alliance. Marketing expert Bob...
View Article
